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After recently receiving creditor protection, Goodfood Market Corp. has been acquired by Vancouver-based Fresh Prep Food, the company announced Tuesday.
Once the transaction closes, which is expected on Nov. 13, Fresh Prep will welcome more than 30,000 Goodfood customers, as well as employees of the Montreal-based firm.
“Goodfood has earned the trust of customers across Quebec, and we look forward to earning that same trust as we introduce more households to Fresh Prep,” Catherine David, chief marketing officer of Fresh Prep said in a release.
“Fresh Prep has been growing in Quebec since we opened our Montreal operations in 2024, and we’re excited to build on that momentum.”
In an FAQ published by the company, existing Goodfood customers can log in to Fresh Prep’s website with their credentials and make new orders. They can continue to order through Goodfood but only until Nov. 25.
End for troubled company
Goodfood received creditor protection in August, following a series of financial difficulties. At the time, it employed approximately 230 people, with locations in Montreal, Calgary and Mississauga, Ont.
Jonathan Ferrari and Neil Cuggy started the company in 2014, which experienced strong growth in demand for its meal kits during the COVID-19 pandemic. However, both founders left Goodfood in late 2025.
In addition to receiving creditor protection, the company also briefly lost its operating license with the Canadian Food Inspection Agency (CFIA) in late 2025 for problems with preventive controls. It was reinstated on Jan. 8.
The company hopes to entice all existing clients to its platform.
“We know how much trust Goodfood customers place in the meals that arrive at their door, and we’re committed to earning that same trust from their very first Fresh Prep delivery,” Dhruv Sood, co-founder and co-chief executive officer of Fresh Prep said in the same release.
Fresh Prep’s more than 700 employees operate across B.C., Alberta, Saskatchewan, Ontario and Quebec. Meals for Quebec customers will be shipped from its CFIA-licensed kitchen in Montreal, according to Fresh Prep.
Since its founding in 2015, Fresh Prep has sold more than $500 million of food and made more than seven million deliveries, the firm said.
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